OpenAI’s new Tasks feature is changing how creative agencies operate. At Aesthetica, Tasks now draft content, schedule campaigns, and audit brand assets—all with minimal human input. Learn how we built a phased rollout, productized the tech, and created new revenue streams powered by GPT-4o.

Chat becomes the storefront. Walmart’s tie-in with OpenAI turns “describe → confirm → buy” into the new aisle, collapsing search, comparison, and checkout into one prompt—powerful, but packed with data, attribution, and governance implications.