About Aesthetica Design Studios
This all started with a bad website and a better idea.
Back in 1999, I hired someone to build a golf tee time platform. It was clunky, overpriced, and ultimately unusable—but it lit a fire. That failure pushed me into the world of design, user experience, and eventually, AI.
Fast forward: I’m Reagan Underwood, Creative Director and founder of Aesthetica Design Studios. With a background in finance and a passion for pushing creative boundaries, I build AI-powered websites that convert. My approach blends clean aesthetics, strategic UX, and smart automation—no fluff, just function.
I work with clients who expect more from their websites—whether that’s generating leads, telling a powerful story, or freeing up their time. You deserve a designer who shows up, follows through, and delivers.
At Aesthetica, everything is built on transparency, clarity, and results. That means clear timelines, open communication, and zero ghosting. I treat every client like a partner—blending creativity with accountability to make sure your site meets the goals we set together.
From kickoff to launch, you’ll stay in the loop. And because I design with AI and automation in mind, you get tools that keep working long after your site goes live.
This isn’t just about building pretty websites.
It’s about building trust—and delivering outcomes.
— Reagan
Our Take on AI
AI is a tool—not a replacement for human intent.
Like a hammer, it can build or destroy. In the right hands, AI fuels creativity, efficiency, and growth. In the wrong hands, it becomes extractive, impersonal, even dangerous.
At Aesthetica, we believe in building ethical, brand-aligned AI that works for people—not around them.
Aesthetica Design Studios
Where AI Meets Artistry. Let's Build Something Extraordinary.
The Aesthetica Philosophy: Human + AI
At Aesthetica Design Studios, the future of web design is built on the powerful synergy of human creativity and artificial intelligence. This blend is the driving force behind everything I create.
I don’t see AI as a replacement for human ingenuity—it’s a tool that amplifies it.
AI can generate design possibilities, surface insights, and optimize performance. I bring the strategy, storytelling, and brand alignment that turn those raw capabilities into something meaningful.
Together, this human–AI collaboration makes it possible to:
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Unlock new levels of creativity → AI explores possibilities; I refine them into bold, brand-specific designs.
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Streamline the process → AI handles repetitive tasks; I focus on strategy and craft, delivering results faster.
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Optimize with intelligence → AI analyzes performance; I translate data into actions that drive growth.
Aesthetica isn’t just a web design and marketing studio. It’s proof of what happens when technology is guided by human intent—design that looks beautiful, works seamlessly, and keeps scaling long after launch.
Explore my work, and see how this AI Made Human approach can transform your online presence.
Our Process
1. Discovery Call
We start with a genuine conversation to understand your goals, brand voice, and vision. This is where we listen deeply, ask the right questions, and begin shaping a shared roadmap.
2. Scope & Services
From that call, we define a clear scope—what’s included, what’s not, and what success looks like. Whether it’s brand strategy, design, or automation, expectations stay aligned from day one.
3. Timeline & Milestones
We map out a realistic timeline with checkpoints to keep us on track. Open communication is the constant—so you’re never left guessing where things stand.
4. Transparent Pricing
You’ll receive a tailored proposal with no hidden fees. Once aligned, a contract via DocuSign locks in scope, timeline, and pricing.
5. Contract & Deposit
To officially reserve your project, a 50% deposit is required. This ensures we dedicate our full creative energy and resources to bringing your vision to life.
6. Project Kickoff
With everything in place, we dive in. You’ll get progress updates and have the opportunity to provide feedback at every key stage.
7. Final Delivery & Support
Once approved, your final assets are delivered in the formats you need. Post-launch, we’re still here—whether you need tweaks, answers, or your next big idea brought to life.
The Aesthetica Promise
With Aesthetica Design Studios, your business doesn’t just go online—it evolves.
We craft intelligent, brand-aligned digital systems that do more than look good—they think, scale, and sell for you. At the intersection of AI innovation, design precision, and business strategy, we build custom websites, automations, and experiences that help you operate smarter while staying true to your vision.
Rooted in integrity, transparency, and creativity, we go beyond surface-level design to deliver solutions that drive growth—and feel unmistakably you.
Ready to build what’s next?
Let’s design your future, together.
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TESTIMONIALS
Client Success Stories: Hear What Our Clients Say
