Aesthetica

AI Implementation for Mid-Market Operators

You're Paying for AI. It's Not Paying You Back.

Aesthetica connects your tools, workflows, and institutional knowledge into governed AI systems your team can use, measure, and own.

Five AI tools. Four disconnected workflows. No owner. No measurable return.

AI OPERATIONS LAYER
Governed
Active
LEAD RESPONSE
Automated
OWNERSHIP
Yours
LATEST LOG

Illustrative interface

Free AI Opportunity Scan

How AI-Ready Is Your Business?

Answer 50 quick questions across 10 categories — takes about 10 minutes — and get a free readiness score plus a recommended next step.

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Not Sure Where To Start?

Tell us what you need.

I don't know what to automate yet

Start with the free AI Opportunity Scan — it surfaces your highest-leverage AI opportunity and a recommended next step.

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I have one clear workflow to automate

AI Agent Launchpad deploys one custom agent and one automation, live in about 30 days.

Explore Launchpad →

I need multiple systems connected

AI Systems Accelerator deploys up to three agents across your operating stack.

Explore Accelerator →

What You Actually Get

Three tiers. Defined deliverables. Built, deployed, and handed over — not rented from us.

AI Agent Launchpad

$1,497setup/$297/mo

For operators who need their first real AI system live in about 30 days.

What’s included:

  • One AI agent, fully built and deployed (sales qualifier, intake bot, FAQ concierge, or scheduling assistant — your call)
  • One automation workflow connecting the agent to your CRM, calendar, or email (Zapier/Make/n8n)
  • Branded chat interface matched to your existing site (embed code or standalone page)
  • Knowledge base setup — up to 25 documents trained into the agent
  • Lead capture and routing — every conversation logged, qualified, and pushed to where you'll actually see it
  • 30 days of post-launch support, with monitoring and adjustments
  • Ownership transfer — agent prompts, automation logic, and access credentials are yours

Monthly retainer covers

Hosting, model API costs (up to defined usage tier), monthly performance report, and minor tuning.

Timeline:Live about 30 days from purchase (14–21 days of build from kickoff)Best for:Solo operators, single-location service businesses, consultants

Secure checkout through Stripe. Your private intake link arrives by email.

Recommended

AI Systems Accelerator

$3,997setup/$497/mo

For businesses running on duct tape that need an actual operating layer.

Everything in Launchpad, plus:

  • Up to three AI agents working across different functions (e.g., lead qualifier + client intake + internal ops assistant)
  • Multi-step automation suite — typically 5–8 connected workflows covering lead-to-close, fulfillment handoffs, and follow-up sequences
  • CRM build or rebuild in Notion, Airtable, or HubSpot — structured for your actual sales motion, not a template
  • Reporting dashboard pulling from CRM, agents, and automations into one view
  • SOP documentation — every system gets a written runbook your team can follow without you
  • Brand layer — agent personalities, voice, and visual identity aligned to your existing brand
  • 30 days of post-launch optimization with weekly check-ins

Monthly retainer covers

Hosting, API costs, monthly strategy call, dashboard maintenance, and one minor build adjustment per month.

Timeline:30–45 days of build from kickoffBest for:Growing service businesses ($500K–$3M revenue), small teams, owners stuck doing $20/hr work

Scope is confirmed on the call. The payment link is sent after.

AI Operating System

From $3,999setup/$997/mo

Scoped in discovery

For operators ready to run the business through systems instead of through themselves.

Everything in Accelerator, plus:

  • Custom AI infrastructure — agents built around your specific workflows, not off-the-shelf templates
  • Sales operating system — full pipeline build from cold outreach through close, including outbound sequencing, qualification logic, proposal automation, and pipeline reporting
  • Governance framework — written policies for AI usage, data handling, escalation paths, and quality control
  • Integration layer connecting your existing tools (accounting, project management, communications, scheduling) into a unified data model
  • Internal team training — two live sessions teaching your people to operate the system
  • Custom-branded admin interface — your team interacts with a system that looks and feels like yours
  • 90-day post-launch partnership with bi-weekly working sessions
  • Quarterly system review for the first year

Monthly retainer covers

Hosting, API costs, monthly strategy and optimization session, system monitoring, and ongoing minor builds.

Timeline:60–90 days of build from kickoffBest for:Established businesses ($2M+ revenue), multi-person teams, operators who’ve outgrown the “more hires” answer

Scope is confirmed on the call. The payment link is sent after.

Every build is yours. We don’t lock you into our platform, our subscriptions, or our access. If you cancel, we hand off hosting, automations, and keys to accounts you own. The system keeps running, and you pay those providers directly. That’s the point.

Websites

A website that runs part of the business.

We design and build sites with the AI layer included. They answer questions, book appointments, route leads into your CRM, and are readable by Google and AI search from day one.

Intake agent

Answers questions and qualifies leads on your site, around the clock.

Booking and CRM automation

Forms and bookings land in your CRM and trigger follow-up email without manual entry.

Built to be found

Every page is prerendered with structured data, so Google and AI search can read it.

AI-assisted content

Draft pages, posts and product copy inside your CMS. You review before anything publishes.

See it running: Big Nose Kate Co. and ReaganUnderwood.org are sites we built for ourselves.

You own the domain, the site and the accounts.

Scope Your Website

Every site is scoped and quoted on the call.

Selected Builds

Real systems, deployed for real operators. Three for clients. Three we built for ourselves. No demo-ware.

Storm Restoration • Tolar, TX

Rock Solid Restorations

Full sales operating system — CRM, lead automation, brand system, and seasonal campaign deck for a family-owned restoration contractor in Tolar, TX.

No public site

B2B Outbound • National

Move Concierge

Outbound intelligence dashboard, contact intelligence sequencer, and 4-touch partner outreach program for a relocation services platform.

No public site

Consumer SaaS • Aesthetica Build

Life Ledger

Private AI journaling and memoir platform — proactive daily counselor architecture, voice session design, and a Memoir Engine that turns years of entries into a structured life narrative. Aesthetica's own build.

Visit Life Ledger → Life Ledger (opens in a new tab)

Consulting Site • Aesthetica Build

ReaganUnderwood.org

Reagan Underwood's consulting site — AI consulting pages, a guided chat that routes visitors to the right service, an intake form that saves leads to an admin dashboard, and Stripe subscription checkout. It also runs the API behind this site. Aesthetica's own build.

Visit ReaganUnderwood.org → ReaganUnderwood.org (opens in a new tab)

More builds in progress. Most aren’t public. Ask in a strategy call if you want references.

About the Founder

AI governance and brand infrastructure.
Built to be owned.

"Most of what gets called 'branding' is decoration. I'm not interested in decoration. I'm interested in what's still working six months after the invoice clears."

— Reagan Underwood, Founder

Reagan Underwood is the founder of Aesthetica Design Studios — an AI governance and brand infrastructure platform built for operators who are serious about owning their intelligence layer. He builds systems that are transplantable, auditable, and yours by contract.

Before Aesthetica, Reagan spent about two decades in financial advisory, including 18 years at Higginbotham & Associates.

He builds AI infrastructure for ambitious operators — the kind of businesses that are done borrowing someone else's stack and ready to own their intelligence layer outright. His work spans prompt governance, autonomous agent deployment, brand operating systems, and AI-native client workflows.

Aesthetica's infrastructure is designed to be transplantable: portable by design, yours by contract. Not locked to a vendor. Not dependent on a single model. Built to survive wherever your business goes next.

Reagan works with a small set of operators, mostly in Texas, who treat their AI infrastructure the same way they treat their brand — as a competitive asset, not a commodity.

Before you book

Common questions

Things people ask before they book.

We build complete brand operating systems — AI agents, automation workflows, design systems, and the infrastructure that connects them. The prompts, automation logic, and credentials are yours, and everything is built to scale without vendor lock-in.

A design agency delivers files. We deliver systems. That means your brand guidelines are enforced by automation, your leads are handled by AI at any hour, and your team spends time on decisions — not on repetitive tasks that can be delegated to software.

No. We handle the entire build — architecture, development, and deployment. You tell us what the business needs to do. We design and build the system that does it. AI Operating System engagements also include live training for your team.

It depends on the tier. AI Agent Launchpad: 14–21 days of build from kickoff (live about 30 days from purchase). AI Systems Accelerator: 30–45 days of build from kickoff. AI Operating System: 60–90 days of build from kickoff.

You own everything — prompts, automation logic, credentials, and code. The monthly retainer is part of every tier and covers hosting, API costs, and ongoing optimization. If you cancel, we hand off hosting, automations, and keys to accounts you own. The system keeps running, and you pay those providers directly.

Yes. We integrate with your existing CRM, email platform, scheduling software, and other tools rather than replacing them. If a tool needs to be replaced to unlock something better, we'll flag it with clear reasoning before touching anything.

Ready to build systems that scale?

Start with the free AI Opportunity Scan. We'll surface your highest-leverage opportunity across brand, automation, and AI, and recommend the right starting point.

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